Abstract is missing.
- Brand advertising, on-line audiences, and social media: invited talkFoster J. Provost. [doi]
- A Markov chain model for integrating behavioral targeting into contextual advertisingTing Li, Ning Liu, Jun Yan, Gang Wang, Fengshan Bai, Zheng Chen. 1-9 [doi]
- Probabilistic latent semantic user segmentation for behavioral targeted advertisingXiaohui Wu, Jun Yan, Ning Liu, Shuicheng Yan, Ying Chen, Zheng Chen. 10-17 [doi]
- Argo: intelligent advertising by mining a user s interest from his photo collectionsXin-Jing Wang, Mo Yu, Lei Zhang, Rui Cai, Wei-Ying Ma. 18-26 [doi]
- Scalable clustering and keyword suggestion for online advertisementsAnton Schwaighofer, Joaquin Quiñonero Candela, Thomas Borchert, Thore Graepel, Ralf Herbrich. 27-36 [doi]
- Inferring local synonyms for improving keyword suggestion in an on-line advertisement systemLuÃs Sarmento, Paulo Trezentos, João Pedro Gonçalves, Eugénio C. Oliveira. 37-45 [doi]
- Data-driven text features for sponsored search click predictionBenyah Shaparenko, Özgür Çetin, Rukmini Iyer. 46-54 [doi]
- Revenue optimization with relevance constraint in sponsored searchYunzhang Zhu, Gang Wang, Junli Yang, Dakan Wang, Jun Yan, Zheng Chen. 55-60 [doi]
- Pricing guidance in ad sale negotiations: the PrintAds exampleAdam Isaac Juda, S. Muthukrishnan, Ashish Rastogi. 61-68 [doi]
- Online allocation of display advertisements subject to advanced sales contractsSaeed Alaei, Esteban Arcaute, Samir Khuller, Wenjing Ma, Azarakhsh Malekian, John Tomlin. 69-77 [doi]
- Handling missing values in GPS surveys using survival analysis: a GPS case study of outdoor advertisingMichael May, Christine Körner, Dirk Hecker, Martial Pasquier, Urs Hofmann, Felix Mende. 78-84 [doi]
- Ad quality on TV: predicting television audience retentionYannet Interian, Sundar Dorai-Raj, Igor Naverniouk, P. J. Opalinski, Kaustuv, Dan Zigmond. 85-91 [doi]