Farzana Sharmin, Mohammad Tipu Sultan. The Power of Social Media Marketing on Young Consumers' Travel-Related Co-creation Behavior. In Gabriele Meiselwitz, editor, Social Computing and Social Media. Participation, User Experience, Consumer Experience, and Applications of Social Computing - 12th International Conference, SCSM 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19-24, 2020, Proceedings, Part II. Volume 12195 of Lecture Notes in Computer Science, pages 401-414, Springer, 2020. [doi]
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