Understanding the role of technology attractiveness in promoting social commerce engagement: Moderating effect of personal interest

Xiao-Liang Shen, Yangjun Li, Yongqiang Sun, Zhen-Jiao Chen, Feng Wang. Understanding the role of technology attractiveness in promoting social commerce engagement: Moderating effect of personal interest. Information & Management, 56(2):294-305, 2019. [doi]

Abstract

Abstract is missing.