Demand Learning Through Social Media Exposure in the Luxury Fashion Industry: See Now Buy Now Versus See Now Buy Later

Bin Shen 0006, Xiaoyan Xu, Quan Yuan. Demand Learning Through Social Media Exposure in the Luxury Fashion Industry: See Now Buy Now Versus See Now Buy Later. IEEE Trans. Engineering Management, 70(4):1295-1311, April 2023. [doi]

Authors

Bin Shen 0006

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Xiaoyan Xu

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Quan Yuan

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