Demand Learning Through Social Media Exposure in the Luxury Fashion Industry: See Now Buy Now Versus See Now Buy Later

Bin Shen 0006, Xiaoyan Xu, Quan Yuan. Demand Learning Through Social Media Exposure in the Luxury Fashion Industry: See Now Buy Now Versus See Now Buy Later. IEEE Trans. Engineering Management, 70(4):1295-1311, April 2023. [doi]

@article{ShenXY23,
  title = {Demand Learning Through Social Media Exposure in the Luxury Fashion Industry: See Now Buy Now Versus See Now Buy Later},
  author = {Bin Shen 0006 and Xiaoyan Xu and Quan Yuan},
  year = {2023},
  month = {April},
  doi = {10.1109/TEM.2020.3009742},
  url = {https://doi.org/10.1109/TEM.2020.3009742},
  researchr = {https://researchr.org/publication/ShenXY23},
  cites = {0},
  citedby = {0},
  journal = {IEEE Trans. Engineering Management},
  volume = {70},
  number = {4},
  pages = {1295-1311},
}