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The associate impact of individual internal experiences and reference groups on buying behavior: A case study of animations, comics, and games consumers

Jyh-Jian Sheu, Ko-Tsung Chu, Sheng-Ming Wang. The associate impact of individual internal experiences and reference groups on buying behavior: A case study of animations, comics, and games consumers. Telematics and Informatics, 34(4):314-325, 2017. [doi]

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