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Social Commerce in a Networked Society: Considering Social Distance and Norms in Referral Incentive Mechanisms for Online Business

Nan Shi, Yili Hong, Kanliang Wang. Social Commerce in a Networked Society: Considering Social Distance and Norms in Referral Incentive Mechanisms for Online Business. In 18th Americas Conference on Information Systems, AMCIS 2012, Seattle, Washington August 9-11, 2012. Association for Information Systems, 2012. [doi]

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