A Robust Real Time Bidding Strategy Against Inaccurate CTR Predictions by Using Cluster Expected Win Rate

Wen-Yueh Shih, Hsu-Chao Lai, Jiun-Long Huang. A Robust Real Time Bidding Strategy Against Inaccurate CTR Predictions by Using Cluster Expected Win Rate. IEEE Access, 11:126917-126926, 2023. [doi]

Authors

Wen-Yueh Shih

This author has not been identified. Look up 'Wen-Yueh Shih' in Google

Hsu-Chao Lai

This author has not been identified. Look up 'Hsu-Chao Lai' in Google

Jiun-Long Huang

This author has not been identified. Look up 'Jiun-Long Huang' in Google