Wen-Yueh Shih, Hsu-Chao Lai, Jiun-Long Huang. A Robust Real Time Bidding Strategy Against Inaccurate CTR Predictions by Using Cluster Expected Win Rate. IEEE Access, 11:126917-126926, 2023. [doi]
@article{ShihLH23,
title = {A Robust Real Time Bidding Strategy Against Inaccurate CTR Predictions by Using Cluster Expected Win Rate},
author = {Wen-Yueh Shih and Hsu-Chao Lai and Jiun-Long Huang},
year = {2023},
doi = {10.1109/ACCESS.2023.3332029},
url = {https://doi.org/10.1109/ACCESS.2023.3332029},
researchr = {https://researchr.org/publication/ShihLH23},
cites = {0},
citedby = {0},
journal = {IEEE Access},
volume = {11},
pages = {126917-126926},
}