A Robust Real Time Bidding Strategy Against Inaccurate CTR Predictions by Using Cluster Expected Win Rate

Wen-Yueh Shih, Hsu-Chao Lai, Jiun-Long Huang. A Robust Real Time Bidding Strategy Against Inaccurate CTR Predictions by Using Cluster Expected Win Rate. IEEE Access, 11:126917-126926, 2023. [doi]

Abstract

Abstract is missing.