New product success through big data analytics: an empirical evidence from Iran

Farid Shirazi, Hsiao-Ting Tseng, Olu Adegbite, Nick Hajli, Saeed Rouhani. New product success through big data analytics: an empirical evidence from Iran. IT & People, 35(5):1513-1539, 2022. [doi]

Abstract

Abstract is missing.