Brand extension of online technology products: Evidence from search engine to virtual communities and online news

Peijian Song, Cheng Zhang, Yunjie Calvin Xu, Lihua Huang. Brand extension of online technology products: Evidence from search engine to virtual communities and online news. Decision Support Systems, 49(1):91-99, 2010. [doi]

Authors

Peijian Song

This author has not been identified. Look up 'Peijian Song' in Google

Cheng Zhang

This author has not been identified. Look up 'Cheng Zhang' in Google

Yunjie Calvin Xu

This author has not been identified. Look up 'Yunjie Calvin Xu' in Google

Lihua Huang

This author has not been identified. Look up 'Lihua Huang' in Google