Brand extension of online technology products: Evidence from search engine to virtual communities and online news

Peijian Song, Cheng Zhang, Yunjie Calvin Xu, Lihua Huang. Brand extension of online technology products: Evidence from search engine to virtual communities and online news. Decision Support Systems, 49(1):91-99, 2010. [doi]

References

No references recorded for this publication.

Cited by

No citations of this publication recorded.