Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder

Ashish Sood, Gareth M. James, Gerard J. Tellis, Ji Zhu. Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder. Marketing Science, 31(6):964-979, 2012. [doi]

Authors

Ashish Sood

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Gareth M. James

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Gerard J. Tellis

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Ji Zhu

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