Ashish Sood, Gareth M. James, Gerard J. Tellis, Ji Zhu. Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder. Marketing Science, 31(6):964-979, 2012. [doi]
@article{SoodJTZ12,
title = {Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder},
author = {Ashish Sood and Gareth M. James and Gerard J. Tellis and Ji Zhu},
year = {2012},
doi = {10.1287/mksc.1120.0739},
url = {http://dx.doi.org/10.1287/mksc.1120.0739},
researchr = {https://researchr.org/publication/SoodJTZ12},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {31},
number = {6},
pages = {964-979},
}