Martin Spann, Robert Zeithammer, Gerald Häubl. Optimal Reverse-Pricing Mechanisms. Marketing Science, 29(6):1058-1070, 2010. [doi]
@article{SpannZH10,
title = {Optimal Reverse-Pricing Mechanisms},
author = {Martin Spann and Robert Zeithammer and Gerald Häubl},
year = {2010},
doi = {10.1287/mksc.1100.0577},
url = {http://dx.doi.org/10.1287/mksc.1100.0577},
researchr = {https://researchr.org/publication/SpannZH10},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {29},
number = {6},
pages = {1058-1070},
}