Ton A. M. Spil, Robin Effing, Menno P. Both. Enable, Engage and Evaluate: Introducing the 3E Social Media Strategy Canvas Based on the European Airline Industry. In Yogesh Kumar Dwivedi, Matti Mäntymäki, M. N. Ravishankar, Marijn Janssen, Marc Clement, Emma L. Slade, Nripendra P. Rana, Salah Al-Sharhan, Antonis C. Simintiras, editors, Social Media: The Good, the Bad, and the Ugly - 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13-15, 2016, Proceedings. Volume 9844 of Lecture Notes in Computer Science, pages 15-30, Springer, 2016. [doi]
Abstract is missing.