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A rational analysis of marketing strategies

Nisheeth Srivastava, Ed Vul. A rational analysis of marketing strategies. In Glenn Gunzelmann, Andrew Howes, Thora Tenbrink, Eddy J. Davelaar, editors, Proceedings of the 39th Annual Meeting of the Cognitive Science Society, CogSci 2017, London, UK, 16-29 July 2017. cognitivesciencesociety.org, 2017. [doi]

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