A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services

Taewon Suh, Seok Kang, Elyria A. Kemp. A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services. Electronic Commerce Research, 20(2):361-379, 2020. [doi]

Authors

Taewon Suh

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Seok Kang

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Elyria A. Kemp

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