A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services

Taewon Suh, Seok Kang, Elyria A. Kemp. A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services. Electronic Commerce Research, 20(2):361-379, 2020. [doi]

Abstract

Abstract is missing.