Not Just a Fad: Optimal Sequencing in Mobile In-App Advertising

Zhen Sun, Milind Dawande, Ganesh Janakiraman, Vijay S. Mookerjee. Not Just a Fad: Optimal Sequencing in Mobile In-App Advertising. Information Systems Research, 28(3):511-528, 2017. [doi]

Authors

Zhen Sun

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Milind Dawande

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Ganesh Janakiraman

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Vijay S. Mookerjee

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