Zhen Sun, Milind Dawande, Ganesh Janakiraman, Vijay S. Mookerjee. Not Just a Fad: Optimal Sequencing in Mobile In-App Advertising. Information Systems Research, 28(3):511-528, 2017. [doi]
@article{SunDJM17,
title = {Not Just a Fad: Optimal Sequencing in Mobile In-App Advertising},
author = {Zhen Sun and Milind Dawande and Ganesh Janakiraman and Vijay S. Mookerjee},
year = {2017},
doi = {10.1287/isre.2017.0697},
url = {https://doi.org/10.1287/isre.2017.0697},
researchr = {https://researchr.org/publication/SunDJM17},
cites = {0},
citedby = {0},
journal = {Information Systems Research},
volume = {28},
number = {3},
pages = {511-528},
}