Not Just a Fad: Optimal Sequencing in Mobile In-App Advertising

Zhen Sun, Milind Dawande, Ganesh Janakiraman, Vijay S. Mookerjee. Not Just a Fad: Optimal Sequencing in Mobile In-App Advertising. Information Systems Research, 28(3):511-528, 2017. [doi]

Abstract

Abstract is missing.