Understanding users' switching behavior of mobile instant messaging applications: An empirical study from the perspective of push-pull-mooring framework

Yongqiang Sun, Dina Liu, Sijing Chen, Xingrong Wu, Xiao-Liang Shen, Xi Zhang. Understanding users' switching behavior of mobile instant messaging applications: An empirical study from the perspective of push-pull-mooring framework. Computers in Human Behavior, 75:727-738, 2017. [doi]

Abstract

Abstract is missing.