Yongqiang Sun, Kai H. Lim, Jerry Zeyu Peng, Chunping Jiang, Xiaojian Chen. Why and When Will Banner Blindness Occur? An Analysis Based on the Dual Processing Theory. In Izak Benbasat, Ali R. Montazemi, editors, Learning from the past & charting the future of the discipline. 14th Americas Conference on Information Systems, AMCIS 2008, Toronto, Ontario, Canada, August 14-17, 2008. pages 259, Association for Information Systems, 2008. [doi]
Abstract is missing.