Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment

Tianshu Sun, Siva Viswanathan, Elena Zheleva. Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment. Management Science, 67(2):808-827, 2021. [doi]

Authors

Tianshu Sun

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Siva Viswanathan

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Elena Zheleva

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