Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment

Tianshu Sun, Siva Viswanathan, Elena Zheleva. Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment. Management Science, 67(2):808-827, 2021. [doi]

Abstract

Abstract is missing.