Tianshu Sun, Siva Viswanathan, Elena Zheleva. Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment. Management Science, 67(2):808-827, 2021. [doi]
@article{SunVZ21,
title = {Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment},
author = {Tianshu Sun and Siva Viswanathan and Elena Zheleva},
year = {2021},
doi = {10.1287/mnsc.2020.3581},
url = {https://doi.org/10.1287/mnsc.2020.3581},
researchr = {https://researchr.org/publication/SunVZ21},
cites = {0},
citedby = {0},
journal = {Management Science},
volume = {67},
number = {2},
pages = {808-827},
}