::::That s:::: What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World

Niladri Syam, Partha Krishnamurthy, James D. Hess. ::::That s:::: What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World. Marketing Science, 27(3):379-397, 2008. [doi]

Abstract

Abstract is missing.