Kimmo Taiminen, Heikki Karjaluoto. Examining the performance of brand-extended thematic-content: The divergent impact of avid- and skim-reader groups. Computers in Human Behavior, 72:449-458, 2017. [doi]
@article{TaiminenK17,
title = {Examining the performance of brand-extended thematic-content: The divergent impact of avid- and skim-reader groups},
author = {Kimmo Taiminen and Heikki Karjaluoto},
year = {2017},
doi = {10.1016/j.chb.2017.02.052},
url = {https://doi.org/10.1016/j.chb.2017.02.052},
researchr = {https://researchr.org/publication/TaiminenK17},
cites = {0},
citedby = {0},
journal = {Computers in Human Behavior},
volume = {72},
pages = {449-458},
}