Examining the performance of brand-extended thematic-content: The divergent impact of avid- and skim-reader groups

Kimmo Taiminen, Heikki Karjaluoto. Examining the performance of brand-extended thematic-content: The divergent impact of avid- and skim-reader groups. Computers in Human Behavior, 72:449-458, 2017. [doi]

Abstract

Abstract is missing.