Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality

Mina Tajvidi, Yichuan Wang, Nick Hajli, Peter E. D. Love. Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality. Computers in Human Behavior, 115:105238, 2021. [doi]

@article{TajvidiWHL21,
  title = {Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality},
  author = {Mina Tajvidi and Yichuan Wang and Nick Hajli and Peter E. D. Love},
  year = {2021},
  doi = {10.1016/j.chb.2017.11.006},
  url = {https://doi.org/10.1016/j.chb.2017.11.006},
  researchr = {https://researchr.org/publication/TajvidiWHL21},
  cites = {0},
  citedby = {0},
  journal = {Computers in Human Behavior},
  volume = {115},
  pages = {105238},
}