Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality

Mina Tajvidi, Yichuan Wang, Nick Hajli, Peter E. D. Love. Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality. Computers in Human Behavior, 115:105238, 2021. [doi]

Abstract

Abstract is missing.