Marcelo Tallis, Pranjul Yadav. Reacting to Variations in Product Demand: An Application for Conversion Rate (CR) Prediction in Sponsored Search. In Naoki Abe, Huan Liu 0001, Calton Pu, Xiaohua Hu, Nesreen Ahmed, Mu Qiao, Yang Song, Donald Kossmann, Bing Liu 0001, Kisung Lee, Jiliang Tang, Jingrui He, Jeffrey Saltz, editors, IEEE International Conference on Big Data, Big Data 2018, Seattle, WA, USA, December 10-13, 2018. pages 1856-1864, IEEE, 2018. [doi]
Abstract is missing.