Is Tom Cruise Threatened? An Empirical Study of the Impact of Product Variety on Demand concentration

Tom Fangyun Tan, Serguei Netessine. Is Tom Cruise Threatened? An Empirical Study of the Impact of Product Variety on Demand concentration. In Dennis F. Galletta, Ting-Peng Liang, editors, Proceedings of the International Conference on Information Systems, ICIS 2011, Shanghai, China, December 4-7, 2011. Association for Information Systems, 2011. [doi]

Abstract

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