The development and validation of "preference diversity" and "openness to novelty" scales for movie goers

Muh-Chyun Tang 0001, Mei-Mei Chang, Sung-Chien Lin. The development and validation of "preference diversity" and "openness to novelty" scales for movie goers. In Building & Sustaining an Ethical Future with Emerging Technology - Proceedings of the 81st ASIS&T Annual Meeting, ASIST 2018, Vancouver, BC, Canada, November 10-14, 2018. Volume 55 of Proc. Assoc. Inf. Sci. Technol., pages 486-493, Wiley, 2018. [doi]

@inproceedings{TangCL18-1,
  title = {The development and validation of "preference diversity" and "openness to novelty" scales for movie goers},
  author = {Muh-Chyun Tang 0001 and Mei-Mei Chang and Sung-Chien Lin},
  year = {2018},
  doi = {10.1002/pra2.2018.14505501053},
  url = {https://doi.org/10.1002/pra2.2018.14505501053},
  researchr = {https://researchr.org/publication/TangCL18-1},
  cites = {0},
  citedby = {0},
  pages = {486-493},
  booktitle = {Building & Sustaining an Ethical Future with Emerging Technology - Proceedings of the 81st ASIS&T Annual Meeting, ASIST 2018, Vancouver, BC, Canada, November 10-14, 2018},
  volume = {55},
  number = {1},
  series = {Proc. Assoc. Inf. Sci. Technol.},
  publisher = {Wiley},
}