The development and validation of "preference diversity" and "openness to novelty" scales for movie goers

Muh-Chyun Tang 0001, Mei-Mei Chang, Sung-Chien Lin. The development and validation of "preference diversity" and "openness to novelty" scales for movie goers. In Building & Sustaining an Ethical Future with Emerging Technology - Proceedings of the 81st ASIS&T Annual Meeting, ASIST 2018, Vancouver, BC, Canada, November 10-14, 2018. Volume 55 of Proc. Assoc. Inf. Sci. Technol., pages 486-493, Wiley, 2018. [doi]

Abstract

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