Yu-Hui Tao, Lisa Y. Chen, KeWei Covi Dai. The Influence of Cross-Border Brand Alliance on Attitude of Consumers: A Conceptual and Structural Model Perspective. In 2012 Annual SRII Global Conference, San Jose, CA, USA, July 24-27, 2012. pages 927-935, IEEE Computer Society, 2012. [doi]
Abstract is missing.