Business Intelligence for Strategic Marketing: Predictive Modelling of Customer Behaviour Using Fuzzy Logic and Evolutionary Algorithms

Andrea Tettamanzi, Maria Carlesi, Lucia Pannese, Mauro Santalmasi. Business Intelligence for Strategic Marketing: Predictive Modelling of Customer Behaviour Using Fuzzy Logic and Evolutionary Algorithms. In Mario Giacobini, Anthony Brabazon, Stefano Cagnoni, Gianni Di Caro, Rolf Drechsler, Muddassar Farooq, Andreas Fink, Evelyne Lutton, Penousal Machado, Stefan Minner, Michael O Neill, Juan Romero, Franz Rothlauf, Giovanni Squillero, Hideyuki Takagi, Sima Uyar, Shengxiang Yang, editors, Applications of Evolutinary Computing, EvoWorkshops 2007: EvoCoMnet, EvoFIN, EvoIASP,EvoINTERACTION, EvoMUSART, EvoSTOC and EvoTransLog, Valencia, Spain, April11-13, 2007, Proceedings. Volume 4448 of Lecture Notes in Computer Science, pages 233-240, Springer, 2007. [doi]

@inproceedings{TettamanziCPS07,
  title = {Business Intelligence for Strategic Marketing: Predictive Modelling of Customer Behaviour Using Fuzzy Logic and Evolutionary Algorithms},
  author = {Andrea Tettamanzi and Maria Carlesi and Lucia Pannese and Mauro Santalmasi},
  year = {2007},
  doi = {10.1007/978-3-540-71805-5_26},
  url = {http://dx.doi.org/10.1007/978-3-540-71805-5_26},
  tags = {logic},
  researchr = {https://researchr.org/publication/TettamanziCPS07},
  cites = {0},
  citedby = {0},
  pages = {233-240},
  booktitle = {Applications of Evolutinary Computing, EvoWorkshops 2007: EvoCoMnet, EvoFIN, EvoIASP,EvoINTERACTION, EvoMUSART, EvoSTOC and EvoTransLog, Valencia, Spain, April11-13, 2007, Proceedings},
  editor = {Mario Giacobini and Anthony Brabazon and Stefano Cagnoni and Gianni Di Caro and Rolf Drechsler and Muddassar Farooq and Andreas Fink and Evelyne Lutton and Penousal Machado and Stefan Minner and Michael O Neill and Juan Romero and Franz Rothlauf and Giovanni Squillero and Hideyuki Takagi and Sima Uyar and Shengxiang Yang},
  volume = {4448},
  series = {Lecture Notes in Computer Science},
  publisher = {Springer},
  isbn = {978-3-540-71804-8},
}