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Servitization versus Commoditization: the Business Model Dilemma Confronting Serious Games for Health

Alasdair G. Thin, Giusy Fiucci, Angelo Marco Luccini, Michel Rudnianski, Rosa García Sánchez, Jannicke Baalsrud Hauge. Servitization versus Commoditization: the Business Model Dilemma Confronting Serious Games for Health. In Ben A. M. Schouten, Stephen Fedtke, Tilde Bekker, Marlies Schijven, Alex Gekker, editors, Games for Health - Proceedings of the 3rd European Conference on Gaming and Playful Interaction in Health Care, GFHEU 2013, Amsterdam, The Netherlands, October 28-29, 2013. pages 75-84, Springer, 2013. [doi]

Authors

Alasdair G. Thin

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Giusy Fiucci

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Angelo Marco Luccini

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Michel Rudnianski

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Rosa García Sánchez

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Jannicke Baalsrud Hauge

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