Alasdair G. Thin, Giusy Fiucci, Angelo Marco Luccini, Michel Rudnianski, Rosa García Sánchez, Jannicke Baalsrud Hauge. Servitization versus Commoditization: the Business Model Dilemma Confronting Serious Games for Health. In Ben A. M. Schouten, Stephen Fedtke, Tilde Bekker, Marlies Schijven, Alex Gekker, editors, Games for Health - Proceedings of the 3rd European Conference on Gaming and Playful Interaction in Health Care, GFHEU 2013, Amsterdam, The Netherlands, October 28-29, 2013. pages 75-84, Springer, 2013. [doi]
@inproceedings{ThinFLRSH13,
title = {Servitization versus Commoditization: the Business Model Dilemma Confronting Serious Games for Health},
author = {Alasdair G. Thin and Giusy Fiucci and Angelo Marco Luccini and Michel Rudnianski and Rosa García Sánchez and Jannicke Baalsrud Hauge},
year = {2013},
doi = {10.1007/978-3-658-02897-8_6},
url = {http://dx.doi.org/10.1007/978-3-658-02897-8_6},
researchr = {https://researchr.org/publication/ThinFLRSH13},
cites = {0},
citedby = {0},
pages = {75-84},
booktitle = {Games for Health - Proceedings of the 3rd European Conference on Gaming and Playful Interaction in Health Care, GFHEU 2013, Amsterdam, The Netherlands, October 28-29, 2013},
editor = {Ben A. M. Schouten and Stephen Fedtke and Tilde Bekker and Marlies Schijven and Alex Gekker},
publisher = {Springer},
isbn = {978-3-658-02896-1},
}