What drives user churn in serious games? An empirical examination of the TAM, SOR theory, and game quality in Chinese cultural heritage games

Mao Ping Ting, Cho Dong Min. What drives user churn in serious games? An empirical examination of the TAM, SOR theory, and game quality in Chinese cultural heritage games. Entertainment Computing, 52:100758, 2025. [doi]

Abstract

Abstract is missing.