Minh Quang Tran, Shailey Minocha, Dave Roberts, Angus Laing, Darren Langdridge. Design guidelines for B2C e-commerce in virtual worlds. In Linda Little, Lynne M. Coventry, editors, Proceedings of the 2011 British Computer Society Conference on Human-Computer Interaction, BCS-HCI 2011, Newcastle-upon-Tyne, UK, July 4-8, 2011. pages 441-442, ACM, 2011. [doi]
Abstract is missing.