Detecting customers knowledge from social media big data: toward an integrated methodological framework based on netnography and business analytics - researchr publication

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Pasquale Del Vecchio, Gioconda Mele, Giuseppina Passiante, Demetris Vrontis, Cosimo Fanuli. Detecting customers knowledge from social media big data: toward an integrated methodological framework based on netnography and business analytics. J. Knowledge Management, 24(4):799-821, 2020. [doi]

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