Adrien Verhulst, Jean-Marie Normand, Cindy Lombard, Guillaume Moreau. A study on the use of an immersive virtual reality store to investigate consumer perceptions and purchase behavior toward non-standard fruits and vegetables. In Evan Suma Rosenberg, David M. Krum, Zachary Wartell, Betty J. Mohler, Sabarish V. Babu, Frank Steinicke, Victoria Interrante, editors, 2017 IEEE Virtual Reality, VR 2017, Los Angeles, CA, USA, March 18-22, 2017. pages 55-63, IEEE Computer Society, 2017. [doi]
Abstract is missing.