Can Inaccurate Perceptions in Business-to-Business (B2B) Relationships Be Beneficial?

Joachim Vosgerau, Erin Anderson, William T. Ross Jr.. Can Inaccurate Perceptions in Business-to-Business (B2B) Relationships Be Beneficial?. Marketing Science, 27(2):205-224, 2008. [doi]

Abstract

Abstract is missing.