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The Number of Clusters in Market Segmentation

Ralf Wagner, Sören W. Scholz, Reinhold Decker. The Number of Clusters in Market Segmentation. In Daniel Baier, Reinhold Decker, Lars Schmidt-Thieme, editors, Data Analysis and Decision Support. Studies in Classification, Data Analysis, and Knowledge Organization, pages 157-176, Springer, 2005. [doi]

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