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Assessing Unobserved Heterogeneity in SEM Using REBUS-PLS: A Case of the Application of TAM to Social Media Adoption

Samuel Fosso Wamba, Laura Trinchera. Assessing Unobserved Heterogeneity in SEM Using REBUS-PLS: A Case of the Application of TAM to Social Media Adoption. In 20th Americas Conference on Information Systems, AMCIS 2014, Savannah, Georgia, USA, August 7-9, 2014. Association for Information Systems, 2014. [doi]

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