How does apology matter? Responding to negative customer reviews on online-to-offline platforms

He Wan, Maggie Qiuzhu Mei, Jie Yan, Jie Xiong, Le Wang 0006. How does apology matter? Responding to negative customer reviews on online-to-offline platforms. Electronic Commerce Research and Applications, 61:101291, September 2023. [doi]

Authors

He Wan

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Maggie Qiuzhu Mei

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Jie Yan

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Jie Xiong

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Le Wang 0006

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