How does apology matter? Responding to negative customer reviews on online-to-offline platforms

He Wan, Maggie Qiuzhu Mei, Jie Yan, Jie Xiong, Le Wang 0006. How does apology matter? Responding to negative customer reviews on online-to-offline platforms. Electronic Commerce Research and Applications, 61:101291, September 2023. [doi]

Abstract

Abstract is missing.